Argentina
- Current
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- Director at Camara Argentina de Comercio Electrónico (CACE)
- R&D Manager at La Nacion
- Past
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- Online Marketing Manager at La Nacion
- E-Marketing Director at DeRemate.com
- SEO and Affiliates Marketing Manager at DeRemate.com
- Design & Copyright Manager at DeRemate.com
- Web Designer and Owner at iaDesign
- Education
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- Universidad de Belgrano / Prince and Cooke
- UCES
- UCES
- St. Leonards
- Recommended
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5 people have recommended Francis - Connections
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500+
connections
- Industry
- Internet
Francis Petty’s Summary
As Research & Development Manager for LaNacion S.A., I´m responsible for E-marketing strategies that drive traffic and maximize conversions for all of the company´s online ventures including content sites such as Lanacion.com.ar, RollingstoneLa.com and transactional sites as Zonaprop.com, ZonaJobs.com, and DeMotores.com among others.
I have a broad experience in all aspects of the online business such as: search engine optimization, search engine marketing, affiliate marketing, performance based campaigns, user experience, conversions and web development. I started working in the internet industry in 1997 and have been working on the Latin American market since the year 2000.
SEO pioneer in latin america, E-Marketing teacher at EDDE and UB/Prince&Cooke. Speaker at IIT, SES Latino, LaRedInnova and AdTech.
Francis Petty’s Specialties:
SEO Search Engine Optimization, Pay-Per-Click campaigns, SEM Search Engine Marketing, Affiliate Marketing, Online Traffic Analysis, Conversion Boosting
Francis Petty’s Experience
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Director
Camara Argentina de Comercio Electrónico (CACE)
(Internet industry)
January 2009 — Present (1 year )
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R&D Manager
La Nacion
(Privately Held; Newspapers industry)
September 2008 — Present (1 year 4 months)
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Online Marketing Manager
La Nacion
(Privately Held; Newspapers industry)
March 2007 — September 2008 (1 year 7 months)
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E-Marketing Director
DeRemate.com
(Privately Held; 51-200 employees; Internet industry)
July 2005 — February 2007 (1 year 8 months)
Search engine marketing, technological developments for web site traffic growth and boosting "key scenario" conversions.
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SEO and Affiliates Marketing Manager
DeRemate.com
(Privately Held; 51-200 employees; Internet industry)
January 2004 — July 2005 (1 year 7 months)
Search Engine Optimization, web site traffic growth, Affiliate program.
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Design & Copyright Manager
DeRemate.com
(Privately Held; 51-200 employees; Internet industry)
February 2000 — December 2003 (3 years 11 months)
Web site´s user interface, promotions, ads, newsletters, design and development.
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Web Designer and Owner
iaDesign
(Privately Held; 1-10 employees; Internet industry)
June 1998 — January 2000 (1 year 8 months)
Interactive design studio. Worked on web developments for clients such as Elle Magazine, Ruthless, Fundación Par and Grey Argentina.
Francis Petty’s Education
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Universidad de Belgrano / Prince and Cooke
Online Marketing August 2003 — December 2003
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UCES
Marketing March 1992 — December 1994
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UCES
Advertising March 1990 — December 1992
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St. Leonards
