Director. International Editions, Competencia Magazine.
Argentina
- Current
-
- Prensa y Comunicación at Jefatura de Gabinete de Ministros. Ciudad de Buenos Aires
- Director, International Editions at Revista Competencia
- IT and Communications' consultant. at Grupo Empresarios
- Education
-
- Universidad de Palermo
- Universidad de Buenos Aires
- Universidad Católica Andrés Bello
- Villa Devoto School
- Connections
-
196
connections
- Industry
- Public Policy
- Websites
Lara Bersano’s Summary
As Communication and IT Strategist I have the oportunity to combine my knowledge and experiences in the media, entertainment, political and marketing fields and bring creative and proactive ideas to each clients' needs.
My business approach includes working together with the client's executive team, identifying every single piece of important (or irrelevant) information, and in particular:
1.- Identify the company's needs and goals, regarding communication and how IT can help overcome challenges.
2.- Listen to the market, and what it is saying about the client.
3.- Consider every person in the company as a potential spokesperson.
4.- Plan for the short, medium, long and very short term.
5.- Evaluate the actions taken and their consequences and reconsider positions.
Working with politicians, advisers, business owners, top executives and media colleagues is a blessing from God for me and has been the fuel of my career for the last decade.
As a communications’ and e-government expert I have the opportunity to use technology solutions to help clients in various industries: government, manufacture, editorial, media, commerce, international, and many more. I can be coordinating an editorial agenda for a client in Chicago today and developing an IT solution for a local government tomorrow, or preparing an international business agenda with another client while flying back home from an event in Miami. I have always dreamed of leading a multi-tasking, multi-lingual, multi-cultural endeavor and having had the opportunity to lead a professional and committed group of professionals ... and here I am.
Lara Bersano’s Specialties:
IT and communications solutions for private and public sector.
Public Policy and communications' approach.
US - Latin American relations.
Content generation.
Web 2.0 and online marketing.
Lara Bersano’s Experience
-
Prensa y Comunicación
Jefatura de Gabinete de Ministros. Ciudad de Buenos Aires
(Government Agency; Information Technology and Services industry)
August 2008 — Present (1 year 5 months)
-
Director, International Editions
Revista Competencia
(Privately Held; 1-10 employees; Media Production industry)
August 2002 — Present (7 years 5 months)
In 2002 I joined the Latin American business magazine “Competencia” as Project Director for Latin America and USA.
Today I am Director of International Editions.
Over the years I managed and coordinated the magazine’s international editions which included the following special reports: Washington DC in 2002, El Salvador in 2003, Ecuador in 2004, Miami in 2004, Panama in 2002 and 2005, and Georgia and Houston in 2005.
I wrote several articles about the city of Washington, Medellin, El Salvador, Asunción del Paraguay, and dozens of company reports and interviews.
My work includes coordinating the international editorial agenda of the magazine as well as interviewing the leaders of the region.
Among other leaders, I interviewed Mayor Manny Diaz of Miami, former Editor of The Miami Herald Alberto Ibargüen, Minister of Foreign Affairs Leila Rachid of Paraguay, Governor Sonny Perdue from Georgia, Vice-president Daniel Scioli of Argentina. -
IT and Communications' consultant.
Grupo Empresarios
(Information Technology and Services industry)
February 1998 — Present (11 years 11 months)
Grupo Empresarios was founded in Venezuela en 1997 and since then we have grown our network of clients and in the Americas and Europe. Among others, we delivered results for:
The City of Buenos Aires Government, Chief of Staff Office: September 2008 – Present: As communication specialist I develop and update technology tools that manage media information. We prepare reports on media issues and media affairs daily and we follow public issues.I coordinate the chief of staff's public website content.
Latin3 - Public Relations' Strategists and international media adviser.
The World Bank – Buenos Aires Bureau: institutional books about the $10 million youth programs in South America.
Porsche Latin America: Spanish content for Latin American specialized media during the celebrations of the 10th anniversary of the operation in Latin America.
E-Healthcare – Madrid, Spain: In 2006–2007 we supervised the company’s public relations campaign in Europe.
Lara Bersano’s Education
-
Universidad de Palermo
Program Certificate , Marketing in Entertainment and Media Industries. , 2008 — 2008
Professor Al Liberman was responsible for the Marketing in Entertainment and Media Companies at the University of Palermo. Mr. Liberman is the Director of this program at NYU.
-
Universidad de Buenos Aires
BA , Public Policy and Communications , 1992 — 2006
My thesis was the first comprehensive study of the best practices on e-government in Latin America.
-
Universidad Católica Andrés Bello
-
Villa Devoto School
Additional Information
Lara Bersano’s Websites:
Lara Bersano’s Interests:
Painting in Ceramic and Porcelain. Attending seminars and conferences that are NOT related to my field of expertise (example: best practices in harvesting or storage capabilities in the web 2.0 era). Reading Public Relations and Politics books. Photograph. Bed Time Stories with 7-year-old son Gustavo.
Lara Bersano’s Groups:
Rotary International Argentina, Woman in Cable Telecommunications USA, Bolsa de Comercio de Buenos Aires, PRO
-
Rotaract -
Women 2.0 -
U.S. Government Relations & Public Affairs -
BusinessWeek Group -
UBA Universidad de Buenos Aires Alumni -
New Media Hire -
Online Marketing Latam -
Villa Devoto School -
HACED Entrepreneurship Network
Lara Bersano’s Honors:
Golden Circle Award for Excellence in Journalism, 2005. The Marriott Golden Circle Awards are presented annually to journalists who have demonstrated excellence in tourism reportage; whose body of work has contributed to promoting worldwide understanding of travel and tourism as potent vehicle for economic development and peace.
Lara Bersano’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- business deals
