Online marketing at Philip Morris International
Argentina
- Current
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- Project Leader - IS Marketing at Philip Morris International
- Past
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- Project Manager at Wunderman BA
- Project Manager at Latin3
- Web integration at Latin3
- Web integration at Webar
- Web developer at Metasigno
- Web developer at Sonar Sociedad Creativa
- Education
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- Universidad Nacional de Lomas de Zamora
- Recommended
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1 person has recommended Leo - Connections
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220
connections
- Industry
- Marketing and Advertising
- Websites
Leo Giuffrida’s Summary
I'm an internet professional. I've been in this industry since year 2000.
I'm fully interested in business new concept: viral marketing. Also interested in social networks and find ways to produce exponential increases in brand awareness as part of marketing campaigns.
Leo Giuffrida’s Specialties:
Search Engine Optimization
Social Networks
Corporative Blogs
Web 2.0
Leo Giuffrida’s Experience
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Project Leader - IS Marketing
Philip Morris International
(Public Company; PM; Tobacco industry)
August 2008 — Present (1 year 5 months)
Project management of marketing online activities for PMI's brands as: Marlboro, Philip Morris, Virgina Slims & more.
Is part of my responsibilities the development of new direct marketing technologies inline with business requirements. -
Project Manager
Wunderman BA
(Public Company; WPPGY; Marketing and Advertising industry)
August 2007 — August 2008 (1 year 1 month)
Part of the Microsoft Project Management team
Responsibilities: Direct marketing project management, lead generation strategy, new opportunities and proposals for different Microsoft audiences. -
Project Manager
Latin3
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2006 — July 2007 (1 year )
Latin3 is the leading digital professional services firm that provides digital soluctions to US Hispanic and Latin American divisions of global corporations.
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Web integration
Latin3
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2004 — July 2006 (1 year 8 months)
As part of Latin3 technology team I've been in charge of project's implementation from mockups to web applications. Also in charge of XHTML optimization, Search Engine Optimization, CSS 2.0 developments and others. I left tech team and web integration position to develop my career as project manager also at Latin3.com
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Latin3 is the leading digital professional services firm that provides digital soluctions to US Hispanic and Latin American divisions of global corporations. -
Web integration
Webar
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 2004 — November 2004 (1 month)
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Web developer
Metasigno
(Marketing and Advertising industry)
August 2004 — September 2004 (2 months)
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Web developer
Sonar Sociedad Creativa
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 2000 — June 2004 (3 years 8 months)
Additional Information
Leo Giuffrida’s Websites:
Leo Giuffrida’s Interests:
Social networks, Web 2.0
