Experienced Product Manager/Designer/Advisor
Argentina
- Current
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- Internet Manager (Argentina) at LAN Airlines
- Past
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- R&D Manager at DRIDCO
- Global Product Manager at DRIDCO
- User Experience Manager at DeRemate.com
- Product & Services Manager at DeRemate.com
- QA/Datamining Manager at DeRemate.com
- Techonology Advisor at Axesnet.com
- Technical Product Manager at DeRemate-com
- Corporate Technology Coordinator at DeRemate.com
- Recommended
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25 people have recommended Mario - Connections
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- Industry
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Mario Santoyo’s Summary
I am interested in developing a professional career in a first level company; where, I can use my interpersonal skills, technical knowledge and abilities while simultaneously continue my education in the different areas of my interest.
My professional skills are: expertise on product development and deployment strategy on developing industries, understanding of industry wide operational and revenue metrics, management and coordination of heterogeneous work teams.
I have a special interest in the following areas: product research and development, development and evaluation of new business models/products, technology and corporate organization.
Mario Santoyo’s Specialties:
Product design and development, design and Implementation of user experience proposals (usability, information architecture), project management, internet business models analysis, agile development, customer information retrieval and analysis, software architecture.
Mario Santoyo’s Experience
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Internet Manager (Argentina)
LAN Airlines
(Privately Held; LFL; Airlines/Aviation industry)
February 2009 — Present (11 months)
Sales
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R&D Manager
DRIDCO
(Internet industry)
August 2008 — December 2008 (5 months)
* Assist directors on the analysis and subsequent identification of new business and revenue models that might prove a match to the company's strategy.
* Oversee business definitions and technical implementations for portals outside company's core group.
* Manage outsourced sw development .
* Assist BU on product strategy definition and manage its correct implementation.
* Analyze and test technologies not used in the core portals to identify opportunities to increment capability and reduce TCO (e.g. data caching, database engines, search engines, languages, etc).
Managed properties include:
* Zonacitas.com: +50% Pageviews (w/o online marketing). Reduced Bounce Rate <10% since start of role.
* Cazaprecios.com
* Nexolocal.com -
Global Product Manager
DRIDCO
(Privately Held; 51-200 employees; Internet industry)
November 2007 — August 2008 (10 months)
* Oversee direct report product management team which manages several internet properties within an agile development environment.
* Determine the overall product strategy and define the product roadmap, using market research, customer usage and competitive analysis to drive decision making.
* Lead a cross-functional team of designers, developers and QA engineers to design and build products.
* Direct the design of the information architecture and overall flow of the product.
* Work closely with marketing and sales to launch products and ensure their adoption.
* Define and present business cases to the executive team for product investment areas.
* Define and drive the execution of usability testing and customer information retrieval and analysis processes (focus groups, personal interviews, surveys, etc).
Managed properties include:
* deRemate.com / deReto.com (www.deremate.com)
Sold for U$ 40M August 2008
* zonaJobs.com
* deMotores.com
* zonaProp.com -
User Experience Manager
DeRemate.com
(Privately Held; 51-200 employees; Internet industry)
June 2007 — November 2007 (6 months)
* Strategy role pertaining design and definition of proposed user experience in all site aspects for several web properties (www.deremate.com, www.demotores.com, www.zonajobs.com, www.depagos.com).
* Act as SMEs (subject matter experts) liaison and leader from within G2 project.
* Act as UX lead within G2 project and work with design team mockups and code implementation for new site functionalities. -
Product & Services Manager
DeRemate.com
(Privately Held; 51-200 employees; Internet industry)
April 2005 — June 2007 (2 years 3 months)
* Manage three areas: Product Development, Client Contact Center (SAC) and Community Protection Service (SCS) (57 people).
* Acquire company wide requirements for new site functionalities, specify and design those functionalities in an official brief document stating project ROI, risks, web site main conversion rates impact, timeline, UI and model revenue.
* Establish dashboards for the Services Departments (returned inq. p. user/subj., # of frauds, happy costumer/transactions, ...).
* G2: a project by which we will not only be able to establish its current platform status and state its industrial competitiveness but also to develop a new platform that will achieve three main goals: increase dev cycles by 50%, reduce TOC and conversion metrics, and assure continuance for 4 years w/o major investment.
* CES: develop and establish formal product and marketing research tools to be used by Product and Services Area to measure and assure the best costumer experience possible. -
QA/Datamining Manager
DeRemate.com
(Privately Held; 51-200 employees; Internet industry)
February 2004 — April 2005 (1 year 3 months)
* Manage QA area: 3 people.
* Coordinate and manage quality assurance team which responsibility is to assure that any new deployment to the site works as asked for and designed and won’t cause a system disruption.
* Design and establish business models to be used by operational areas for performance measurement (Finance, BI, Operations).
* QA process: designed and established the first ever company QA process which allowed a reduction of 80% of the incidents detected in production after a project deployment.
* Financial Model: designed and established the first ever financial (revenue) model company wide, which currently allows site cash flow and revenue forecasting. -
Techonology Advisor
Axesnet.com
(Privately Held; 51-200 employees; Internet industry)
January 1997 — April 2005 (8 years 4 months)
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Technical Product Manager
DeRemate-com
(Privately Held; 51-200 employees; Internet industry)
August 2003 — January 2004 (6 months)
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Corporate Technology Coordinator
DeRemate.com
(Privately Held; 51-200 employees; Internet industry)
December 2001 — August 2003 (1 year 9 months)
Additional Information
Mario Santoyo’s Interests:
New technology, new business models based on internet services, user research, cognitive science, user experience, reading, tennis, swimming
Mario Santoyo’s Groups:
TED: http://www.ted.com/index.php/profiles/view/id/2878
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BayCHI -
Interaction Design Association -
Lucene Interest Group -
Semantic Web -
Internet Product Management Group -
PLM Group
Mario Santoyo’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
