Natalia Duarte

Current

• Director at IAB Argentina
• Strategic Marketing & Communications Manager - LATAM at BuscaPé

Past

• Online Coordinator at Fox Latin American Channels
• Project Manager at E-volution
• Interactive Manager at Páginas Amarillas / Yellow Pages - Yell Group

1 more...

Education

• Universidad Argentina de la Empresa
• Universidad Argentina de la Empresa
• CACE - Fundación

Recommended

9 people have recommended Natalia

Connections

419 connections

Industry

Online Media

Websites

• My Company
• My Visual CV

Natalia Duarte’s Summary

Main Achievements:
- Website Traffic increased in 150% in two years.
- Online Product’s revenue increased in 250% in three years.

Professional Experience:
- Development and Implementation of the Strategic Plan for the Online Products.
- Communication and promotion: Communications plan, media planning and positioning, concept development. SEM, display & rich media ads, events, direct marketing, campaigns of use.
- Market research, analysis of traffic and competition. Development of tools and materials for Sales Teams in charge of direct clients and agencies. Training, follow-up and support of Sales Force. Detection and proposition of sales opportunities for the product, sales policies and planning.
- Project Leader, coordination of multidisciplinary teams (Development, Design, Advertising, outsourced Agencies, etc.) from planning to implementation, for the following projects: Website redesign - WAP and SMS versions - Launching of vertical sites - CD ROMs - Intranet - Street Maps using GPS - Implementation of Ad Server software - self-administrator of advertisers’ ads.
- Product Development, launching and improvement.
- Functionality analyst, final approval of applications to implement in interactive products.

Natalia Duarte’s Specialties:

I am a professional with more than eight years in the online marketing and advertising arena. I have experience in brand communicational planning (advertising and promotion), market research and analysis, sales campaigns. I have a special capacity to plan and implement strategic marketing and communication programs, develop interactive products and services.
I have coordinated multidisciplinary teams of different areas and companies in several projects, with remarkable results.

Additional Information

Natalia Duarte’s Websites:

• My Company
• My Visual CV

Natalia Duarte’s Interests:

Internet, online advertising, search, communication, technology.

Natalia Duarte’s Groups:

Interactive Advertising Bureau (IAB) www.iabargentina.com.ar, Barcamp Bs As, UTDT

•    Google Group
•    Online Advertising Professionals
•    Search Marketing Expo (SMX) Buenos Aires
•    UADE - Universidad Argentina de la Empresa Alumni
•    Palermo Valley
•    Marketing en Redes Sociales
•    Online Marketing Latam
•    Behavioral Targeting
•    AMDIA - Asociación de Marketing Directo e Interactivo de Argentina

Natalia Duarte’s Honors:

2007: “Lápiz de Plata Digital” organized by Editorial Dossier for the campaign “Vamos por Más”
2006: “Lápiz de Bronce Digital” organized by Editorial Dossier for the campaign “Yellow Holidays”
2005: Mate.ar Award, best web site, Tourism category for the website of Agenda Turismo.

Natalia Duarte’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch