Juan José Primosich

Current

Director at Business Information Consultant (Sole Proprietorship)
Professor at Universidad Nacional de Tres de Febrero

Past

Social Services Manager at INSSJP
CRM Regional Business Reporting Leader at Hewlett-Packard / Insite LA
Account Manager at ACNielsen

Market Research Manager at Banco Hipotecario
Head of Market Research Area at Loma Negra
Business Information Analyst at Gillette

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Education

Università di Bologna
Universidad de Buenos Aires

Recommended

3 people have recommended Juan José

Connections

135 connections

Industry

Consumer Goods

Websites

Juan José Primosich’s Summary

Commercial planning, business process reengineering, especially in state-ruled organizations, quality process audit (ISO 9000), procedure analysis and improvement, quality system procedures, registries and ruling migration. Development of new tools of market information and advising on market research policies in different companies; analysis and supervision of business metrics related to the business. Quantitative analysis of the main variables of marketing mix; diagnosis of the weaknesses and strengths of each product/brand, analysis of prices, distribution and inventories; to provide to the commercial departments and of sales of the Customers all the related data, proposing solutions. Project management, specifying measurable goals, supervising the objectives reached and spreading the process, the progress and the results.
I consider myself to be an open minded person and able to hear from one another. I’m punctual, committed, enthusiastic and grounded. I’m also creative, a strong individual with the capacity for leadership as well as being a natural team player. My real strength is my attention to detail. I pride myself on my reputation for following through and meeting deadlines. When I commit to doing something, I make sure it gets done, and on time. Basically, I am an experienced and flexible person can be successful at any kind of commercial works.

Juan José Primosich’s Specialties:

Strategic planning, Project managment, Demand planning, Brand and product development, Brand and Consumer Communication, Consumer trends, Pricing, Competitor analysis

Juan José Primosich’s Experience

Director
Business Information Consultant (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Consumer Goods industry)

January 2008 — Present (1 year 11 months)

Commercial planning, business process reengineering, especially in state-ruled organizations, quality process audit (ISO 9000), procedure analysis and improvement, quality system procedures, registries and ruling migration. Development of new tools of market information and advising on market research policies in different companies; analysis and supervision of business metrics related to the business. Quantitative analysis of the main variables of marketing mix; diagnosis of the weaknesses and strengths of each product/brand, analysis of prices, distribution and inventories; to provide to the commercial departments and of sales of the Customers all the related data, proposing solutions. Project management, specifying measurable goals, supervising the objectives reached and spreading the process, the progress and the results.
Professor

Universidad Nacional de Tres de Febrero

(Education Management industry)

March 1999 — Present (10 years 9 months)
Social Services Manager

INSSJP

(Government Agency; 10,001 or more employees; Hospital & Health Care industry)

May 2006 — December 2007 (1 year 8 months)

Responsibilities include programming, defining the scope and performing social plans addressed to families, children, handicapped people and ethnic groups; performance of the Social System Strategic Plan in a regional basis; control and coordination of the social institutional centers; promotion of entertainment and cultural activities for elder people. Plan, direct, and coordinate social services within specific program areas; developing, coordinating, and delivering statewide training programs; developing and promoting volunteer programs; developing and coordinating resources and services; participating in statewide policy development and decision making; responsible for public relations at various public organizations.
CRM Regional Business Reporting Leader

Hewlett-Packard / Insite LA

(Privately Held; 11-50 employees; Marketing and Advertising industry)

2004 — 2005 (1 year )

Reporting to HP’s LA Operations+IT regional coordination with the following responsibilities: leading the deployment of the CRM Reporting Module at a Regional level; setting priorities and measurable objectives, monitoring and reporting on the process, progress and results. Influences work of global cross-functional teams.
Gathers and shapes business requirements and works with IT to implement solutions.
Effectively communicates project status to the senior management on a regular basis.
Institutionalize best practices for Project Management to ensure consistent delivery of a quality projects.
Account Manager

ACNielsen

(Public Company; 10,001 or more employees; VNU; Market Research industry)

1999 — 2001 (2 years )

Reporting to the Commercial Manager with the following responsibilities: measure client’s products market performance, analyze market dynamics, diagnose and solve marketing and sales problems, and identify and capture growth opportunities; systematic and quantitative analyses of the main variables in marketing mix, weaknesses and strengths diagnoses for each product/brand, competitors sales trends and price analyses, distribution and inventories. Commercial development of new services: a high-end solution designed to drive the identification of sales opportunities from store-level conditions and a modeling tool to quantify marketing drivers to evaluate the effectiveness of marketing actions in a competitive environment and simulate brand growth opportunities. Accounts: Coca-Cola de Argentina, annual billing: $2.56MM, The Gillette Co. Latin-American Account Coordination, annual billing: $2.7MM; The Clorox Co. Latin-American Account Coordination, annual billing: $1.5MM
Market Research Manager

Banco Hipotecario

(Public Company; 1001-5000 employees; Banking industry)

August 1998 — September 1999 (1 year 2 months)

Reporting to the Commercial VP with the following responsibilities: establishment of new market research policies; development of national and international suppliers; studies carried out on mortgagee’s habits, image and attitude, concepts, brand-awareness, pre and post-advertising tests; market sizes and share estimates; supply Commercial Managers with all information obtained through studies and estimates, suggest solutions and provide all elements available to support their decision-making; development of a new VIP’s customer plan; elaboration of operative changes in saving (Ahorro Postal) accounts.
Head of Market Research Area

Loma Negra

(Privately Held; 1001-5000 employees; Building Materials industry)

October 1996 — July 1998 (1 year 10 months)

Establishment of new market research policies; development and execution of promotional activities; web-site contents development; new cements marketing plan development; studies carried out on usage habits, customers and buyers, image and attitude, concepts, brand-awareness, brands, recommendations on market research methodologies; Systematic and quantitative analyses of the main variables in marketing mix to optimize marketing decisions, sales and distribution trends of competitors, price analyses; new products market sizes and share estimates; supplying Brand Managers with all information obtained through studies and estimates, suggesting solutions and providing all elements available to support their decision-making.
Business Information Analyst

Gillette

(Public Company; 10,001 or more employees; G; Consumer Goods industry)

1993 — 1996 (3 years )

Reporting to the Marketing Manager with the following responsibilities: measure Gillette’s products market performance, analyze market dynamics, diagnose and solve marketing and sales problems; studies carried out on usage habits, buyers, image and attitude, concepts, product tests, brand-awareness, pre and post-advertising tests, packaging tests, brands and fragrances, internal product tests; recommendations on market research methodologies. Forecasting: analysis and customer profile modeling, customer trend reporting, segmentation analysis, market basket analysis, also providing recommendations and size potential opportunities. Monitors and communicates sales and market trends to Marketing and Sales areas; to supply Brand Managers with all information obtained through studies and estimates, suggesting solutions and providing all elements available to support their decision-making.