Giannella Ligato

Current

Online Marketing consultant at Marketing para Hoteles
SEO Strategyst at Dime Viajes
E-marketing MadHatter at SEO & Marketing - Giannella Ligato

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Past

Professor at Universidad Tecnológica Nacional (UTN)
SEO - Manager at VarDump;
Professor at Universidad Maimónides

SEO - Programmer - Tech support at Acción Internacional SL
SEO - emarketing consultant at ByT Argentina

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2 more...

Education

Universidad Nacional de Tres de Febrero
Funiber (Universidad de León y Universitat Politècnica de Catalunya)
Universidad Tecnológica Nacional

Universidad Tecnológica Nacional
Universidad Argentina de la Empresa

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2 more...

Recommended

1 person has recommended Giannella

Connections

272 connections

Industry

Internet

Websites

Giannella Ligato’s Summary

I started working in IT fields when I was already a grown up girl... However, I fell in love immediately with this world!! Now, I'm a total Internet addict and 100% geek xD

My areas of expertise are mainly SEO / SEM / SMM, emarketing, information architecture, and usability with a special focus in CRO (I prefer calling this USEO: user *and* search engine optimization), but I usually end up programming too. In fact, I love doing multiple things at the same time and make them all work together for better :)

A strong knowledge in programming languages and web development allows me to communicate with developers in a fluid manner in order to make them do exactly what your business needs.

Web mining and semantic web are two of my favorite areas right now (I'm constantly researching these!).

Giannella Ligato’s Specialties:

SEO, SEM, SMM, emarketing, usability, information architecture, interaction design, semantic web.
100% enthusiastic!

Giannella Ligato’s Experience

Online Marketing consultant

Marketing para Hoteles

(Internet industry)

February 2009 — Present (11 months)

We offer marketing consulting services for hotels and agencies.

My main job is to design e-marketing strategies in order to make the most of our clients' websites (hotels and online reservation agencies). We achieve this by improving our clients' SEO, and boosting their conversion rates ;)
SEO Strategyst

Dime Viajes

(Internet industry)

November 2006 — Present (3 years 2 months)

I'm in charge of SEO strategies for all this company's hotel reservation websites.
We work mainly for the Spanish market.

My main tasks include: SEO, SEM, SMM, and usability.
E-marketing MadHatter

SEO & Marketing - Giannella Ligato

(Internet industry)

March 2006 — Present (3 years 10 months)

Complete consulting services in order to help you sell more with your website. We do whatever it takes to improve your website's sales: information architecture and usability focused on Conversion Rate Optimization, SEO, SMM, SEM in general.

Emarketing strategies consulting and implementation. SEO coaching. SEO and sales oriented copywriting (in Spanish only).

I'm in charge of emarketing strategies and conversion rate explosions :D
Professor

Universidad Tecnológica Nacional (UTN)

(Professional Training & Coaching industry)

February 2007 — February 2009 (2 years 1 month)

I'm an Associate Professor at Universidad Tecnológica Nacional (UTN Facultad Regional Haedo) in four subjects from a tech career (Técnico Superior en Programación):

- Logic and Methodology of Science (first order logic, epistemology)

- Programming I (algorithms, data structures, C programming language)

- Lab II (Programming for office applications; VBA, OOoBasic)

- Lab III (Web programming: PHP, MySQL, Javascript)
SEO - Manager

VarDump;

(Internet industry)

November 2006 — February 2009 (2 years 4 months)

We offer complete internet consulting services including:
- web programming and development
- SEO & SEM (search engine optimization and search engine marketing) <-- this is my favorite! :)
- usability consultancy
- web analytics, navigation analysis
... and everything our clients may need to improve their websites' results.
Check it out: http://www.vardump.com.ar
Professor

Universidad Maimónides

(Education Management industry)

March 2008 — July 2008 (5 months)

I'm an Associated Professor in two subjects from the Multimedia Technology career:
- Multimedia Programming II: database concepts, implementation using PHP and MySQL.
- Multimedia Programming III: Javascript, Ajax, open source frameworks, CMS development and customization.
SEO - Programmer - Tech support

Acción Internacional SL

(Internet industry)

November 2002 — April 2007 (4 years 6 months)

I've been working for this spanish company since we were just 6 people! :) Now this is a big one!
I was in charge of several -sometimes not very related- tasks (this is a legacy from ancient times, jeje). For example:
- SEO for www.quehoteles.com
- Backend programming and databases for www.becas.com
- Documentation for www.becas.com, www.queferias.com, www.quehoteles.com, www.embajada-online.com
- Technical support for www.conpapeles.com and www.spain-visas.com
- Contents for www.quehoteles.com
- Content management for www.agapea.com
SEO - emarketing consultant

ByT Argentina

(Privately Held; 51-200 employees; Internet industry)

October 2006 — March 2007 (6 months)

I was in charge of emarketing and SEO for this company's websites. ByT offers furnished apartments in Buenos Aires for temporary rent.
My main goal was to get to the top of SERP's with keywords related to our business. For example: apartments buenos aires, furnished apartments in buenos aires, apartamentos corporativos, and so on.
This company's sites are in english, spanish and portuguese, so it was triple challenge! :)
Some of ByT's websites are:
- ByT Argentina, http://www.bytargentina.com
- Puerto Madero Rentals, http://www.puertomaderorentals.com.ar
- Housing Solutions, http://www.housingsolutions.com.ar

Giannella Ligato’s Education

Universidad Nacional de Tres de Febrero

Bachelor of Arts , Philosophy , 2007 — 2010 (expected)

I'm specially interested in Epistemology, Philosophy of Science, and Logic. I'm planning a thesis on Greek ontology and the semantic web (yes, sounds strange, but believe me, it's *really* interesting!).
Funiber (Universidad de León y Universitat Politècnica de Catalunya)

Master , IT Strategic Management , 2007 — 2009

I'm currently attending an online master program offered by two spanish universities, Universidad de León and Universidad Politécnica de Cataluña. The official mention is "Master en Dirección Estratégica en Tecnologías de la Información", Master in IT Strategic Management.
Funiber (Fundación Universitaria Iberoamericana) kindly gave me a scholarship for this master :)
Universidad Tecnológica Nacional

Master , Systems Engineering , 2006 — 2008

I'm researching about semantic web and ontology engineering, in order to get a Master's degree in Systems Engineering.
I expect to finish by December, 2008.
Universidad Tecnológica Nacional

Tech , Programming - Computer Science , 2005 — 2006

In Argentina: Técnico Superior en Sistemas (Programación). Unfinished.
In Spain: Ingeniero Técnico en Informática de Sistemas.
Universidad Argentina de la Empresa

Lic. (BS) , Communication , 1997 — 2002

Additional Information

Giannella Ligato’s Websites:

Giannella Ligato’s Interests:

I'm currently researching agents on the semantic web. I'm also (trying to start) researching HCI. And I would really love to spend more time researching web mining... I'm needing at least 10 plus hours a day :S

Giannella Ligato’s Groups:

I'm a proud member of IEEE and Information Architecture Institute.
I also participate in Seminarios Athena, an open initiative in tech informal education., BarCamp!, SEO SEM Argentina, Palermo Valley, Cadius, Web-Semantica.org, Mix Essentials